Product Development and Branding

Product Development and Branding are my passions. I use my strong background in research, design, and trend forecasting to really understand and develop brands. I work with designers and business teams to build stores, design apparel, and create new products for markets all around the world.

  • For Von Dutch, American Apparel

Managed apparel for editorial spread in February 2014 DONT JOURNAL (Thailand)

Product Mock-ups for the Frank Sinatra brand

Von Dutch Thailand: Managed and styled apparel for shoot. In charge of approving all designs of apparel worn by models and sold in stores. Ads use for in store promotions, print advertising, billboard advertising and online marketing. 2012 Copyright Von Dutch LLC

2013 Groupe Royer- Von Dutch LLC Brand Style Book: I organized, created graphics, and distributed these brand style guides to licensees and potential licensees. The book is 50 pages. The book is aimed to inspire potential licensees to see Von Dutch outside the context of just Womens and Mens Apparel.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book. Created product simulations to spark interest in potential licensees.

Page from Style Book. Created product simulations to spark interest in potential licensees.

Page from Style Book.

Page from Style Book.

Page from Style Book.

Page from Style Book.

2013: First Page of Fashion One Sheet created for easy distribution digitally and in print during re-launch in USA.

2013: Second Page of Fashion One Sheet created for easy distribution digitally and in print during re-launch in USA.

2012: I created the graphic and text for this top selling shirt. Von Dutch Brasil.

2012: Created the graphic and text for this top selling shirt. Von Dutch Brasil.

2012-2013: Created the graphic and text for these top selling shirts. Products sold so well in 2012, launched again for second season. Von Dutch Brasil.

2012-2013: Created the graphic and text for these top selling shirts. Von Dutch Brasil.

2012-2013: Created the graphic and text for these top selling shirts. Von Dutch Brasil.

2012-2013: Created the graphic and text for these top selling shirts. Product sold so well in 2012, launched again for second season. Von Dutch Brasil.

2012-2013: Created the graphic and text for these top selling shirts. Products sold so well in 2012, launched again for second season. Von Dutch Brasil.

2011: Developed online branding strategy for social media networks such as Chictopia through networking with consumers and give-aways

Von Dutch Thailand: Managed and styled apparel for shoot. In charge of approving all designs of apparel worn by models and sold in stores. Ads use for in store promotions, print advertising, billboard advertising and online marketing. 2012 Copyright Von Dutch LLC

Von Dutch Thailand: Managed and styled apparel for shoot. In charge of approving all designs of apparel worn by models and sold in stores. Ads use for in store promotions, print advertising, billboard advertising and online marketing. 2012 Copyright Von Dutch LLC

Von Dutch Thailand: Managed and styled apparel for shoot. In charge of approving all designs of apparel worn by models and sold in stores. Ads use for in store promotions, print advertising, billboard advertising and online marketing. 2012 Copyright Von Dutch LLC

Von Dutch Thailand: Managed and styled apparel for shoot. In charge of approving all designs of apparel worn by models and sold in stores. Ads use for in store promotions, print advertising, billboard advertising and online marketing. 2012 Copyright Von Dutch LLC

Von Dutch Thailand: Managed and styled apparel for shoot. In charge of approving all designs of apparel worn by models and sold in stores. Ads use for in store promotions, print advertising, billboard advertising and online marketing. 2012 Copyright Von Dutch LLC

May 2014: Managed Launch (Branding etc. ) of Von Dutch France

American Apparel HQ: Worked with team to design, develop, brand, launch, and distribute American Apparel's first beauty product.

July 2014: Editor in “FREEWAY MAGAZINE”- Von Dutch France.