Pardeese Ehya

  • Brand Strategist- Consultant
  • Redondo Beach, CA

Upbeat team player with 5+ years of product development, licensing, and branding experience. Collector of wind up toys & leather jackets.

Experience

Shopper and Customer Marketing Manager-Walmart Account at Mattel Inc.

2015 – 2016 El Segundo, CA

Managed Sales strategies, customized programs and products, CRM, and ROI analysis at our largest retailer

Disney Brand Analyst at Mattel Inc.

2014 – 2015 El Segundo, CA

Drove mix strategy and product strategy research for boys Disney brands. Drove website renovation. Wrote project briefs and video briefs for TV and digital content.

Brand and Co-Brand Strategist (Consultant) at United Talent Agency

2012 – 2014 Century City, CA

Leveraged cross-category and trend research to identify opportunities to create collaboration pitches for top brands

Global Brand Assurance Director at Groupe Royer

2012 – 2014 Beverly Hills, CA

Managed licensing agents and licensee relationships to ensure consistent global branding and execution. Led all brand strategies from creation to retail development.

Project Manager at American Apparel

2010 – 2012 Los Angeles, CA

Drove all brand strategies for new product launches and global brand development on digital and B&M.

Education

Project Managemet Certificate at University of California Irvine

2016 – Present Irvine, CA

Initiating and Planning Projects, Budgeting and Scheduling, Risk Management

Masters Organizational Leadership at Woodbury University

2010 – 2012 Burbank, CA

Courses Taken: Quantitative Analysis, Conflict Resolution, Culture of Organizations, Ethics, Strategic Thinking, Group Leadership, Personal Leadership

Bachelors- Mass Communications , Disabilities Studies at University of California Berkeley

2006 – 2009 Berkeley, CA